LUXURY PRODUCTS / FAIRLINE YACHTS

ALL IS BEAUTIFULLY REVEALED

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The Brief

Following Fairline's extraordinary relaunch, the idea of insolvency was but a mere memory.


This was especially true when the news broke that one of the yachting industry's most exciting superyacht designers, Alberto Mancini, had agreed to design the first Fairline model under the new company banner (it later became known as the Targa 63 GTO).

Alberto Mancini's concept sketch for the Fairline Yachts Targa 63 GTO. © The Animo Group Ltd.

At the time, the sense of anticipation and excitement was palpable. Mancini's involvement was still a rumour.

So it made sense to launch our first ever ad campaign for Fairline with a teaser... one which would pique the public’s curiosity, and also signal the return of a much-loved British brand.

A book is open to a page that says a new day has arrived
A billboard on the side of a street with cars driving by.
A billboard that says a new device is scanning and there is something beautiful in the horizon

Several weeks later, the teaser was followed up with a full reveal, based on Mancini's original sketch of the gorgeous Targa 63 GTO.

Follow-up print ad for the Fairline Yachts Targa 63 GTO. Headline:
NEXT PROJECT

REKINDLING A MEDITERRANEAN LOVE AFFAIR

Some of the others we've helped along the way

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