LUXURY PRODUCTS / FAIRLINE YACHTS

REKINDLING A MEDITERRANEAN LOVE AFFAIR

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INSIGHTS & STRATEGY
Brand Development
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Digital Products & Services
ADVERTISING
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Design & Build
The Brief

This is the second time Fairline has produced a Targa 43 Open. The first one was extremely popular in the 90s, especially in the Mediterranean. Eventually, it became synonymous with the glamour of the "Riviera lifestyle".


Our challenge was to imbue the new and updated Targa 43 Open with that same Mediterranean magic, whilst appealing to a larger, more global clientele.

A magazine with a picture of a boat on the cover

We decided that our campaign idea should appeal to a type of nostalgia the audience would quickly recognise and appreciate (of course, the fact that the new Targa 43 Open was designed by Italian superyacht designer Alberto Mancini was also a huge influence).

A book is open to a page that saysThe Targa 43

Central to our campaign idea, was a stylised art direction reminiscent of a previous golden era.

Two posters with a boat and a woman holding a martini glass
A cell phone with a facebook post on it.
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