At Animo, we recognise the role our industry plays in contributing to carbon emissions – not only through how we operate, but through the campaigns and content we help bring to life.

As a lean, UK-based marketing and advertising consultancy, our own operational footprint is relatively low by design. However, we believe responsibility extends beyond our direct emissions to the broader impact of our work.

Our Commitment

We are committed to achieving Net Zero emissions over time and to continuously reducing the environmental impact of both our operations and our client work.

Our approach is grounded in three principles:

• Reduce first – prioritising the reduction of emissions across our operations and the work we deliver
• Measure and understand – improving visibility of our carbon impact as we grow
• Act responsibly – making informed decisions that balance environmental impact with commercial effectiveness

How We Are Acting Today

While we are at an early stage of formal measurement, we are already taking practical steps:

• Operating a lean, low-footprint business model with minimal travel and infrastructure
• Delivering digital-first solutions and reducing reliance on physical production
• Challenging unnecessary activity, duplication, and waste in marketing outputs
• Working with clients to maximise the value of existing assets before creating new ones

Our Industry Alignment

We are aligning our approach with industry initiatives such as Ad Net Zero, which provides a framework for reducing emissions across advertising operations, production, and media.

As part of this, we are increasingly mindful of:

• Production impact
• Media and digital carbon emissions
• Supply chain choices

Our Next Steps

As Animo grows, we are committed to strengthening our approach by:

• Establishing a clearer baseline of our carbon footprint
• Exploring recognised measurement and certification frameworks
• Setting defined reduction targets aligned with Net Zero best practice
• Continuing to embed sustainability considerations into our strategic and creative work.

Looking Ahead

We see Net Zero not as a compliance exercise, but as a shift in how marketing is conceived, produced, and delivered.

Our ambition is to play a practical role in that shift – helping clients make smarter, more efficient decisions that reduce environmental impact while improving effectiveness.

In Simple Terms

• Do less, but do it better.
• Reduce what doesn’t need to exist.
• Make what remains work harder – commercially and responsibly.