SERVICES

The things we're really good at…

An example of Insights and Strategy planning for a Kellogg's Nutri-Grain Advertising Campaign. © The Animo Group Ltd.

INSIGHTS & STRATEGY


Even the most analytical, B2B customer decisions are driven by human emotion. We help clients find and understand the insights that drive those emotionally-powered choices, and then focus these findings into effective communication strategies.



The ultimate aim is to create a strategically sound solution that not only fluently speaks “human”, but is also successful across the full scope of your marketing plan…from CRM and Social Media, to Branding and Advertising.

An example of Brand Development for Fairline Yachts. © The Animo Group Ltd.

BRAND DEVELOPMENT


There’s no simple, clear-cut definition for “branding”. It could be something as simple as a logo for a startup, or as comprehensive as an interactive design system with all the bells and whistles.


Either way, we’ve cut our teeth developing the full spectrum of branding requirements, and it’s our job to make sure our clients get the type of branding that best works for them.

An example of CRM planning and implementation for Fairline Yachts. © The Animo Group Ltd.

CRM


Personalising the way customers engage with brands on a one-to-one level has come a very long way since the early days of CRM. In fact, customers now expect brands to focus purely on their unique needs and are easily put off by impersonal “mass communication”.


Our services look to not only implement CRM effectively, but also help clients navigate the importance of protecting their customers’ data.

An example of Website Design and Build for Kitchen8. © The Animo Group Ltd.

DESIGN & BUILD


Whether it’s a beautifully printed brochure or sleek new website, we pride ourselves in offering clients a unified and multidisciplinary approach, which seamlessly incorporates a variety of expertise at every step of the design and build process.



Which is why our clients not only trust us to design and craft something beautiful, but they also rely on our technical know-how to fulfil and deliver a perfectly finished item.  

An example of Digital Products and Services Design (UX/UI) for Inavya Ventures. © The Animo Group Ltd.

DIGITAL PRODUCTS & SERVICES


From the small mobile screen in one’s hands, to large, interactive billboards; we help clients present their brand stories on digital platforms in a way that is intuitive to navigate, relevant to the environment and a joyful experience that sparks the user’s imagination.



Above all else, we create digital experiences that are fit for purpose and designed to work seamlessly with the rest of the marketing stack.

An example of an Advertising Campaign for Octopus Investments. © The Animo Group Ltd.

ADVERTISING


Gone is the era when a single hero piece of advertising was relied on to solve most of a client’s marketing issues. There is no such thing as a thirty-second ‘silver bullet’.



By combining strategy with data, advertising has evolved into a far more nuanced ‘conversation’ between our clients and their customers…and we’re very good at using innovation and creativity to activate and facilitate that conversation.

An example of Social Strategy and Content planning for Samsung Electronics. © The Animo Group Ltd.

SOCIAL STRATEGY & CONTENT


Advertising may spearhead a conversation between our clients and customers, however the art of maintaining the quality of that conversation falls on the shoulders of social media and content planning. It’s all about preserving relationships through engaging and relevant content.



We use a variety of social listening and planning tools to ensure the right kind of content is seen by the right audiences and at exactly the right moment.

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Some of the others we've helped along the way


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