At Animo, we believe better thinking comes from different perspectives.



As a small, senior-led agency, we work with a diverse network of collaborators and clients. We recognise that creating an inclusive environment is not about policy alone, but about how we behave, who we work with, and the standards we set in our day-to-day work.

Our APPROACH

Our approach to Equality, Diversity and Inclusion is grounded in three principles:

• Respect – treating everyone we work with fairly and professionally
• Access – creating opportunities based on ability and potential, not background
• Perspective – actively seeking a range of viewpoints to improve the quality of our thinking

How We Work

Inclusive collaboration

We work with a broad mix of freelance partners, specialists, and clients, selecting people based on their expertise and contribution.

Fair and transparent engagement

We aim to create straightforward, respectful working relationships with clear expectations and open communication.

Flexible working practices

Our model supports flexible ways of working, enabling people to contribute in a way that works for them.

Zero tolerance for discrimination

We do not tolerate discrimination, harassment, or exclusion of any kind in our work or partnerships.

Our Responsibility in the Work We Create

As a marketing and advertising consultancy, we recognise that the work we produce influences how people and communities are represented.

We aim to:

• Encourage inclusive and responsible representation in creative work
• Challenge assumptions and avoid reinforcing stereotypes
• Help clients communicate in a way that reflects the diversity of their audiences

Our Commitment

We are committed to:

• Continuing to broaden the diversity of the people we collaborate with
• Being conscious of bias in both our thinking and our output
• Creating an environment where people feel respected, heard, and able to contribute.

In Simple Terms

• Work with good people.
• Treat people properly.
• Bring different perspectives into the room – because the work is better when you do.