LUXURY PRODUCTS / FAIRLINE YACHTS

A TRULY GOLDEN OPPORTUNITY

Made with

INSIGHTS & STRATEGY
Brand Development
CRM
Digital Products & Services
ADVERTISING
Social Strategy & Content
Design & Build

The Brief

Not only had it been nearly a year since the rebirth of the Fairline Yachts brand, but it was also the luxury boatbuilder's 50th anniversary.


We saw this as an incredible opportunity to celebrate a unique company which had been shaped by some extraordinary events... good and bad. To this end, we proposed a theme to underpin our creative thinking for the year.

Visual identity for Fairline Yachts'

One of the fundamentals of why Fairline customers buy a Fairline yacht, is that it’s instrumental in creating great memories with the people that matter most.

So when it came to the 50th anniversary of such a salubrious and storied brand as Fairline, it was proposed that such an anniversary should celebrate more than just the great moments of the boatbuilder's past.



In fact, this was the perfect opportunity to also celebrate yet-to-be-told ‘Golden Moments’ that would be personally enjoyed by existing Fairline owners in the year ahead.

Social media sponsorship for Fairline Yachts'
Email marketing for Fairline Yachts'

50 years…captured forever. Kicking off such a significant milestone in Fairline’s history, we also wrote, designed and published a limited edition coffee table book marking all the Golden Moments over the last 50 years.

The print run was limited, with only 2,500 books eventually printed.

Limited edition coffee table book for Fairline Yachts'
NEXT PROJECT

HOW TO LAUNCH AN 'INVISIBLE' YACHT

Some of the others we've helped along the way


© 2024 Animo Group Limited. All rights reserved.

Share by: