HEALTHCARE / BLUEBELL BABY MONITORS 

Three of the cutest little sales promotion campaigns

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CRM
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The Brief

Standing out in a crowded marketplace, especially for a small startup can be quite challenging. In terms of sales promotion campaigns, a little creativity goes a long way to help a small brand punch above its weight.


Bluebell Baby Monitors approached us with the task of creating three separate promotional campaigns for key sales events happening in close succession, namely during Black Friday, Christmas and the January winter sale. Our brief was to create three very distinct campaigns without losing the unified brand identity. Crucially we also had to deliver some creative work that stood out and didn't cost the earth.

three phones with advertisements on them on a pink background .
a couple of e-mails with a baby and a phone on them .

A big deal for your little one. For Black Friday and Cyber Monday, we created a campaign that playfully joined forces with some of the most adorable salespeople on the planet…after all, which parent could disregard such cuteness!

a couple of cell phones with a facebook page on them .
two cell phones with advertisements on them on a pink background .
a snowman wearing headphones is on a pink background .

Give the gift of a good night's sleep. Our second campaign was held during the Christmas holidays…all the more reason to apply a festive feeling to our creativity. We even created a Christmas-inspired Spotify Playlist for our eCRM audience!

A couple of cell phones with a facebook ad on them.
A facebook ad with three hot air balloons on a blue background.
A computer screen displaying a website for a security camera.
A website with a picture of a baby on it.
a couple of cell phones with a facebook ad on them .
a website with a picture of a baby on it .
a facebook ad with three hot air balloons on a blue background .
a computer screen displaying a website for a security camera .

Once upon a Winter Sale. As soon as the January sales season hit, we were ready with this disarmingly charming campaign that played on the idea of children's fairy tales. What better way to stand apart from all the rest of the hard sales messages bombarding our audience at that time?

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