Alcoholic beverages / Dunnet Bay Distillers 

SCOTTISH ALCHEMY MEETS #COCKTAIL EXPERIMENTS

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The Brief

A vodka as magical and unique as Holy Grass Vodka is bound to give rise to some truly interesting and delicious cocktails. After all, its characteristically complex taste and smooth flavour profile lends itself perfectly to some truly remarkable mixology experiments. 


We were tasked with producing eye-catching, mouth-watering social media and email content that not only highlighted the unique provenance of Holy Grass Vodka, but also brought the brand message of Scottish Magic to life.

a collage of pictures of different drinks and bottles

#CocktailExperiments with a magical twist. Our idea was to take classic cocktail recipes everyone recognised and give them a bit of a “Holy-Grass-Scottish-Magic” twist. This meant inserting some of Caithness’ most prized ingredients, thereby adding a local flavour and a quirky alchemy to each recipe.

a bunch of cell phones are sitting next to each other on a table .

A fully-stocked library of content. The full mix of content included static image posts, a suite of punchy short form recipe videos (via Instagram reels) and tactical recipe emails.

NEXT PROJECT

INTRODUCING THE WORLD TO SCOTTISH MAGIC

Some of the others we've helped along the way

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