The last thing a highly technical product needs is a highly complicated launch story.

What it needs is one elegantly simple idea strong enough to hold everything together.

Launching sophisticated industrial technology means talking to different audiences, through different formats, at different levels of technical detail.


Without that idea at the centre, you end up with a launch that says a dozen things and means none of them.


See how we helped sensXPERT, a NETZSCH brand, turn an intricate product launch into one coherent market story.

So, what can you learn from this case study?

  • How to launch something complicated without stripping out the very things that make it special
  • How to give engineers, buyers and leadership one story they can all get on board with
  • How to make technical content and commercial messaging pull in the same direction
  • How to carry one idea from the first email all the way to the launch event
Oops, looks like something fell over. Give it another go, or email us directly at hello@madebyanimo.com
Thanks for your message, we will be in touch shortly.

Get the sensXPERT Launch Case Study

A few details and it’s yours.

We'll email you the case study, plus the occasional note about how we work. Unsubscribe whenever you like. No hard feelings, no hard sell.

Some of the others we've helped along the way