sensXPERT unveils 'Impossible Stand' at JEC World Paris

John Walters • 27 April 2023

A Modular and Transportable Showcase to Challenge Plastics Manufacturing Conventions.


Paris, 25 April 2023 - Our compelling brand campaign has evolved into the show-stopping 'Impossible Stand,' unveiled by sensXPERT at JEC World. The stand, boasting a dynamic augmented reality (AR) experience, marks a pinnacle achievement for both sensXPERT and the whole Animo team.


Rooted in sensXPERT's overarching brand proposition - EXPAND YOUR SENSE OF THE POSSIBLE - the 'Impossible Stand' aims to challenge long-standing preconceptions within the manufacturing industry. The strategic design of the stand is multifaceted, with a focus on attracting visitors, intriguing them with a compelling AR experience, engaging them through an interactive showcase of sensXPERT technology, and collecting valuable data for follow-up interactions.

a sign that says jec world on it
an event stand for sensXPERT that says

One of the standout features of the 'Impossible Stand' is its modular and fully transportable design, allowing sensXPERT to independently manage site set-up and installation. The AR experience was brought to life in collaboration with Spark, while the stand construction was handled by our old friends MatterXP.

a tablet with an AR Experience on it that says tap the topics you would like to explore
a group of people are standing in front of an event stand for sensXPERT that says rethink the possible .
a digital display that says boosting productivity by 30 % is unbelievable
a tablet with an AR experience showing a sensXPERT's product on it

Animo Creative Director John Walters perfectly captures the spirit of our journey, stating, "In the game of pushing limits and bringing ideas to life, we have to give a big shoutout to both our awesome sensXPERT clients who never stop challenging us and to our amazing partners who help turn those crazy ideas into reality. It's all about the perfect mix of great clients and kick-ass partners making magic happen."


As sensXPERT continues to push the boundaries of innovation, the 'Impossible Stand' serves as a testament to their commitment to redefining industry norms. The stand's debut at JEC World 2023 in Paris was met with enthusiasm, leaving a lasting impression on attendees.

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