LUXURY PRODUCTS / FAIRLINE YACHTS

HOW TO LAUNCH AN 'INVISIBLE' YACHT

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The Brief

A big part of Fairline’s business model involves getting potential buyers to experience their yachts up-close and in person at the world’s top boat shows.


In its first year under the new company banner, Fairline Yachts were planning to launch their most exciting model to date – the Alberto Mancini-designed Targa 63 GTO.


There was one 'small' problem. At the time, the Targa 63 GTO had yet to be built, and only existed as a series of sketches and CAD drawings.

Computer generated image of the Fairline Yachts Targa 63 GTO designed by Alberto Mancini.
Poster for a VR experience showcasing the Fairline Yachts Targa 63 GTO. © The Animo Group Ltd.

Simple... Virtual Reality.

Not only did this VR experience allow visitors to step aboard Alberto Mancini’s beautiful Targa 63 GTO, but it was also one of the first of its kind at any major international boat show - which created quite a storm and dialled up the brand’s reputation as an innovative one.

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