Developing the value proposition. Via various workshops, we looked at a potential audience’s rational and emotional triggers when considering the brand. We then paired these triggers with relevant product and brand benefits. This ultimately formed the foundation for the Holy Grass Vodka value proposition.
Distilling the brand proposition. From client workshops to numerous internal creative strategy sessions, we were able to craft a unique expression of the brand. This brought together all the important ingredients that beautifully described Holy Grass Vodka – in other words, “ingredients” such as a unique sense of provenance, locally sourced ingredients and a taste that was both smooth and uncharacteristically complex.
Finally served up as a brand book. The result was a beautifully-crafted brand book that not only imbued Holy Grass Vodka with a unique and focused voice, but also provided helpful guidelines for future brand work.
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