The making of the Mother of all baby monitors

It’s clever. It’s smart. It’s the Mother of all baby monitors. Bluebell Baby monitors has built one of the most comprehensive baby monitoring systems available. Not only does their product monitor more than most other competitors, it also comes jam-packed with features aimed at helping parents take the guesswork (and anxiety) out of raising a newborn baby.

We had to translate this reality into a sentiment that truly resonated with parents, who needed the assurance that they could rely on a product such as Bluebell. And so “The Mother of All Baby Monitors” campaign was born! 

Real parenthood AKA the ultimate product test. Like babies, parents are uniquely different – especially in terms of their parenting styles. They have varying needs. For instance, there are parents that are highly anxious about the safety of their children when they can’t be in the same room. Then there are those who need help maintaining a routine, in order to simply get some sleep for themselves.

Whatever the situation, Bluebell Baby Monitors are more than ready than most to tackle these various real-life parenting challenges. So we echoed these through a series of highly recognisable scenarios.