A product launch to conquer the customer acquisition game

IN THE ‘CUSTOMER ACQUISITION GAME’ converting would-be investors is the ultimate prize and there’s a lot at stake for financial services companies. The goal here, is to help pioneering and innovative B2Bs recognise this as a new and incredible opportunity, one they need to be part of (so as to avoid being left behind in the dust). 

Fortunately in this competitive landscape, Tradelite represents a new innovation that’s about to “switch up the game” of customer acquisition forever. 

Our campaign platform is an impassioned rallying cry that throws down the gauntlet squarely at the feet of our B2B audience. It empowers them to use Tradelite Gaming to conquer financial literacy, reach into previously untapped potential and step-change the growth of their customer base.

UNLEASH THE POWER OF GAMING. In the realm of B2B communication, the financial services sector often falls victim to corporate monotony. However, Tradelite’s revolutionary mission to unite gaming and finance provides the driving force behind our campaign’s look and feel, breaking free from the mundane.

Our campaign dares to push boundaries, marrying a vibrant tone of voice with the visual language of the gaming world.

POWER UP OUR AUDIENCE. To build awareness and intrigue ahead of Tradelite’s big launch, we created a suite of social content targeting key decision makers on LinkedIn. 

The aim was to drive traffic to our teaser microsite and encourage pre-registration for the big launch by challenging their preconceived notions of customer acquisition as well as preparing them for a new way to “play the game”.

A GAME-CHANGING LAUNCH FILM. For Tradelite’s launch event we wrote and produced a short film capturing the essence of the Tradelite mission delivered in the style of a high-octane video games “trailer”, with all the recognisable visual cues usually associated with a video game launch.