LUXURY PRODUCTS / FAIRLINE YACHTS

not every white yacht
is a white yacht

Made with
INSIGHTS & STRATEGY
Brand Development
CRM
Digital Products & Services
ADVERTISING
Social Strategy & Content
Design & Build
The Brief

There are two ranges of Fairline yachts; one, about performance, and premium design; the other; luxurious comfort for longer touring journeys.


Within each range there are several models, varying in size and features, each attracting a specific customer type.

Fairline Yachts product marketing breakdown.© The Animo Group Ltd.

Drawing on our experience in the automotive sector we helped Fairline and their dealers match the right boat to the right customer. This would ensure that the customer was getting the best boat for their needs, and a more consistent brand experience from one dealer to the next.

A selection of print adverts for various models of Fairline Yachts. © The Animo Group Ltd.
Print ad for the Fairline Yachts Targa 63 GTO. Headline:

The result not only allowed us to tailor specific comms messages for each boat, giving each model its place in the product ecosystem. It also helped improve the overall customer experience, enabling dealers to identify potential trade-up opportunities and increase sales revenues.

NEXT PROJECT

UNPRINTING THE PRINTED BROCHURE

Some of the others we've helped along the way

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