EIDO DIDN’T JUST NEED AN EVENT. THEY NEEDED A BOLD IDEA. An idea that could cut through the noise, reset the conversation, and position them as the natural authority on informed consent in the digital age.
Informed consent isn’t a formality. It’s a clinical and legal safeguard that protects both patients and practitioners. But as digital transformation accelerates, the lines around consent have blurred. For many Trusts, the standard has slipped.
EIDO asked us to help reframe the conversation.
We developed a campaign platform that reasserted informed consent as an essential part of care. Not a tick-box exercise. Not a nice-to-have. A fundamental.
Enter… "There are some things you just wouldn’t do without."
A simple, undeniable truth that positioned EIDO as the one partner no healthcare organisation should be without.
WE BUILT EARLY MOMENTUM WITH A FIVE-PART EMAIL AND LINKEDIN CAMPAIGN that spotlighted different strengths of the EIDO offering.
From accessibility and legal reassurance to clinician education and digital transformation, the campaign gave people multiple ways into the conversation – and five solid reasons to rethink how they approach informed consent. Every message was designed to inform, prompt reflection and support better conversations across the sector.
THE CAMPAIGN THEN SHOWED UP IN ALL THE RIGHT PLACES by being embedded across key moments in the user journey. A responsive landing page introduced the agenda, speaker line-up and purpose of the day. Banner space within EIDO’s Digital Consent Dashboard, the platform clinicians already use, promoted the event directly to the people who mattered most. And on the day itself, a refreshed visual identity brought consistency and clarity to every screen, slide and surface.
THE CONVERSATION DIDN’T END WHEN THE EVENT DID thanks to a post-event microsite that kept everything accessible. Full session recordings, speaker bios, downloadable presentations and written transcripts gave attendees and non-attendees alike the chance to catch up and explore the content in their own time. Testimonials and stats from the day helped keep interest high, while a clear call to action encouraged sign-ups for future EIDO events.
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