STANDING OUT HAUL YEAR ROUND

WE USED THE RHYTHM OF THE CALENDAR TO REFLECT THE RHYTHM OF THE INDUSTRY. For DigiHaul’s audience, dates like Valentine’s Day, Black Friday and Christmas aren’t just cultural markers. They’re operational pressure points. Each moment gave us a timely way to spotlight a relevant product benefit, from reliability and carbon reporting to peak-time flexibility. The “Haul in a Day’s Work” platform gave us the tone. The calendar gave us the context.

This wasn’t about chasing trends. It was about showing up when the audience was most likely to feel the pain and offering something useful in return.

LINKEDIN BECAME THE PRIMARY STAGE for the social element of our tactical campaign, alongside selected trade press titles. We developed a series of single-image posts, animated carousels and impactful press ads, all crafted to speak directly to DigiHaul’s core audience.

The visual system stayed close to the brand world we had already established. Bold type, minimal layouts and confident use of colour helped the creative feel both clear and consistent. Each piece focused on a specific logistics challenge and showed how DigiHaul could help solve it.

The tone remained grounded and quietly assured. No fluff. No noise. Just relevant, well-timed content that kept DigiHaul front of mind in a sector that rarely slows down.